Entity Structure
Why Owner Compensation Planning Matters
Owner compensation feels like an internal cash-flow decision — 'how much do I pay myself.' Tax-wise, it's one of the highest-leverage choices an owner makes every year. It affects payroll tax, QBI, retirement contribution limits, and audit risk.

The payroll tax lever
For S-corp owners, salary is subject to FICA/Medicare (15.3% combined on the first ~$168K, then 2.9% Medicare on everything above). Distributions are not. Where you split matters.
Prefer to talk this through? Book a free consultation → or learn more about Tax Planning & Advisory.
The QBI interaction
Section 199A's qualified business income deduction depends in part on W-2 wages paid by the business. For some owners and incomes, paying more wages preserves a larger QBI deduction; for others, it reduces it. The interaction has to be modeled.
Retirement plan contribution limits
Solo 401(k) and SEP contribution limits are driven by W-2 wages (S-corp) or net earnings (Schedule C). Setting comp too low can cap how much you can put away pre-tax.
Audit risk
Unreasonably low S-corp salary is a long-standing IRS exam focus. The IRS publishes data on reasonable comp ranges by occupation; outliers attract attention.
How to set it deliberately
Run a comp study at the start of the year. Set salary in writing. Process payroll consistently. Model the impact on QBI and retirement. Revisit annually.
Want to apply this to your situation?
Book a consultation with a Kuuni Partners advisor — Georgia-based, serving clients nationwide.
Related services
More in Entity Structure
Entity Structure
S-Corp Election: When It Saves Money (and When It Doesn't)
A practical breakdown of the math for $60K–$400K owners.
Read more →Entity Structure
Reasonable Compensation: How the IRS Decides
What 'reasonable' actually means and how to defend it.
Read more →Entity Structure
Holding Company Structures for Multi-Entity Owners
Asset protection, tax efficiency, and clean reporting for multi-entity owners.
Read more →