High-Income Earner Planning
Financial Decisions That Deserve Tax Planning First
Many financial decisions look identical on paper but produce very different outcomes after tax. These are the ones where running the tax math first — not last — changes the decision.

Exercising stock options
ISO vs NSO, AMT exposure, cash needed for taxes, holding period to qualify for capital gains — all of it has to be modeled before you exercise, not after.
Prefer to talk this through? Book a free consultation → or learn more about Financial Planning.
Selling a primary residence
Section 121 exclusion ($250K single / $500K joint) requires meeting use and ownership tests. Timing the sale around qualifying can save six figures.
Selling a business
Asset vs. stock sale, allocation of purchase price, installment sale, QSBS exclusion eligibility — each lever can shift the tax bill by hundreds of thousands. Diligence is too late to optimize them.
Inherited assets and step-up basis
Inherited assets generally get a basis step-up to date-of-death FMV. Selling immediately uses the step-up; gifting before death does not. The right answer depends on the asset, the holding period, and the recipient's situation.
Roth conversions
Size, timing, source of tax payment, and multi-year planning all matter. A poorly sized conversion can cost more than it saves over a lifetime.
Large charitable gifts
Cash, appreciated stock, donor-advised funds, charitable remainder trusts — each produces different deductions and different long-term outcomes. The vehicle matters as much as the amount.
Want to apply this to your situation?
Book a consultation with a Kuuni Partners advisor — Georgia-based, serving clients nationwide.
Related services
More in High-Income Earner Planning
High-Income Earner Planning
Retirement Plans for Self-Employed High Earners
Solo 401(k), SEP, or defined benefit — picking the right one for $250K+ income.
Read more →High-Income Earner Planning
Equity Compensation: ISO, NSO, RSU, and the Tax Traps
What to do at grant, vest, exercise, and sale — without falling into AMT.
Read more →High-Income Earner Planning
Roth Conversion Windows: Timing and Math
How to plan multi-year Roth conversions around income shifts.
Read more →