High-Income Earner Planning

Financial Decisions That Deserve Tax Planning First

Many financial decisions look identical on paper but produce very different outcomes after tax. These are the ones where running the tax math first — not last — changes the decision.

Financial Decisions That Deserve Tax Planning First — Financial Decisions That Deserve Tax Planning First — Kuuni Partners

Exercising stock options

ISO vs NSO, AMT exposure, cash needed for taxes, holding period to qualify for capital gains — all of it has to be modeled before you exercise, not after.

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Selling a primary residence

Section 121 exclusion ($250K single / $500K joint) requires meeting use and ownership tests. Timing the sale around qualifying can save six figures.

Selling a business

Asset vs. stock sale, allocation of purchase price, installment sale, QSBS exclusion eligibility — each lever can shift the tax bill by hundreds of thousands. Diligence is too late to optimize them.

Inherited assets and step-up basis

Inherited assets generally get a basis step-up to date-of-death FMV. Selling immediately uses the step-up; gifting before death does not. The right answer depends on the asset, the holding period, and the recipient's situation.

Roth conversions

Size, timing, source of tax payment, and multi-year planning all matter. A poorly sized conversion can cost more than it saves over a lifetime.

Large charitable gifts

Cash, appreciated stock, donor-advised funds, charitable remainder trusts — each produces different deductions and different long-term outcomes. The vehicle matters as much as the amount.

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